The other dudes on the Nosh Show (1) never heard of such a thing as burnt Cheez-Its, and (2) couldn’t imagine wanting a box of them. I would be one of those people loving this. People have requested we make ‘extra toasty’ a flavor for almost 10 years, so, we added it to our Cheez-It family.” We know that people literally dig through the box to get to the extra toasty ones. Via its Vine account, Cheez-It debuted this new snack which is “a box of nothing but wonderfully overcooked Cheez-Its.”Īccording to this article: “Fun fact,” said Dick Podiak, senior director of Cheez-It marketing, “the most requested new flavor from people who call into our customer hotline is to add an ‘extra toasty’ flavor. Well, on this week’s Nosh Show (below), we discussed something coming soon in the Cheez-It world: EXTRA TOASTY CHEEZ-ITS. Because I LOVE THOSE – it’s the same reason we like the burnt edges of brownies and the slightly burnt rice in the bottom of a paella pot.

MONDAY QUESTION TIME/OPINION POLL FOR YOU, JUNK FOOD NATION: Do you like burnt Cheez-Its? You know, that darkened Cheez-It cracker with burnt edges that you find in various boxes? If you’re a Cheez-It fan, like me (I can go through a box in one day), then you know what I’m talking about. Junk Food Nation, it’s 5/4, and I’m exhausted with all the Star Wars Day jokes out there already.